Almar Water Solutions renews its participation in the entrepreneurial ecosystem of Madrid Platform

• Almar Water Solutions is sponsoring Madrid Platform and will lead the Human Rights Forum to be held on Monday, 23 May.
• The company seeks to expand water accessibility in Latin America, Asia and Europe, where it is scarce in many regions, and to establish partnerships at all levels.

Madrid, Spain – 9 May 2022. Today, Almar Water Solutions and MSH Global, through the company Madrid Eventos Congresos y Convenciones (MECC), signed a collaboration agreement that renews and expands their alliance within the framework of their common objectives of promoting the development and international growth of the companies, and for the purpose of cooperating in the organization of the Madrid Platform event that will be held from 23 to 25 May 2022.

This agreement revalidates Almar Water Solutions’ commitment to the Madrid Platform ecosystem as a lever for the growth and visibility of its business, one of the greatest challenges on the planet: accessibility to water and its management through innovation. In 2021, they made a significant contribution to the first edition, and they are now going a step further in their involvement with the International Business Hub to become leading partners in the water sector, one of the most attractive and relevant sectors internationally. Specifically, in this second edition of the event, the companies will once again participate prominently in the forums and seminars of the event, which will be held in the Palacio de Cibeles in Madrid from 23 to 25 May, where this year they will co-lead the Human Rights Forum, among other forums.

Almar Water Solutions is a global company that develops non-conventional water solutions in both the municipal and industrial sectors. In its commitment to building a more sustainable future, the company is committed to technologies such as desalination and reuse to address the scarcity and widespread demand for water, the development of projects for the industrial sector such as mining or oil & gas, or services for the management of water infrastructures. It also invests in the sector through acquisitions to manage operational assets.

During the signing of the agreement in Madrid, Carlos Cosín, CEO of Almar Water Solutions, noted that “Latin America is a key market both for our company and for the water industry in general. The scarcity of water and the unequal distribution of its resources make it essential to have a water plan in which private and public companies work closely together. Madrid Platform has become an ideal scenario for sharing knowledge, experiences and ideas, establishing ties for collaborations between both regions”. He also highlighted that “for this second edition, we’ve been working on a forum on human rights, focused on water, where top speakers will discuss the value of water, efficient management of water resources and sustainable infrastructure, among others”.

Carlos Morales, president of Madrid Platform, thanked Almar Water Solutions and praised the company’s trust, support and involvement as a model company for the Hub. “The track record of success, together with the potential for growth and development of Almar Water Solutions, which has experienced a truly interesting evolution and has excellent prospects, are an example of the company of the future, of what we are trying to promote at Madrid Platform. An inspiring example for other Madrid Platform organizations that are ripe to grow and develop, and want to do so at the European and Ibero-American levels”.

Madrid Platform was created to meet the need for a natural multi-sectoral meeting place for companies and institutions from Europe and Latin America and proposes the city of Madrid as a strategic nexus for both continents. The project, which is actively supported by the Madrid City Council, is connecting SMEs from different countries to explore real opportunities for growth and internationalization through one-on-one meetings, as well as to hear the opinions of a large number of experts on the future of work after the so-called “new normal”.

Along these lines, the organization is preparing its second hybrid (physical and virtual) event to be held in May 2022, with the goal of promoting the conversation with expert agents on the main issues of interest in the global agenda and, specifically, aspects that directly affect Latin American and European countries. The first edition of Madrid Platform 2021 surpassed all expectations, with more than 9,600 people attending (virtually and in-person), 600 companies and institutions, 60 countries represented, more than 300 potential investors, a program of meetings and debates with 55 simultaneous events broadcast in Spanish and English with 355 panelists, 93 related organizations that have actively supported the event and participated in the sessions, generating 1,200 business meetings and 11 investment forums. In May 2022, we expect to surpass all these figures by creating new projects, products and initiatives around what the Madrid Platform has already become.

Madrid Platform has significant institutional support. In addition to the Madrid City Council, the Regional Government of Madrid and the Ministry of Industry also collaborate through their business promotion agencies (CESCE, COFIDES, ICEX and ENISA), along with other ministries of the Spanish Government. In addition, practically all of the Chambers of Commerce, professional associations and business promotion organizations throughout Europe and Latin America have joined this ecosystem, as well as the main multilateral institutions such as the Organization of Ibero-American States (OEI), the Ibero-American General Secretariat (SEGIB), the Ibero-American Business Council (CEIB), the Foundation of Young Ibero-American Entrepreneurs (FIJE) and the Youth Sports Foundation (Fundación Deporte Joven), among others. As a strategic partner in the media, it is actively supported by Radio Televisión Española (RTVE). In the private sector it has outstanding partners such as the law firm Martín Molina, the BARAKA Group, Globalfinance, CBRE, Ferrovial, MKTG, Compite, the Coalition of Cultural Industries, Fit Learning, Iberia, Extenda, Europa Press, North Compliance and the Metrópoli Foundation, among others.